Almost half of supermarket products using the term natural or nature are high in saturated fat, sugar and/or salt. This got me thinking, what does the claim “natural” really mean, and if consumers are viewing it as a health attribute how do we make sure it’s being used in the right way?
Could you be breaking the law? We reveal the five things you need to know to make sure your nutrition messages are compliant and not a risk to your brand. Read on to find out how you can claim a free nutrition claims compliance review.
